It's always really puzzled me that so many people either think they’re not creative, or end up creatively drained.
I explored this through the neuroscience of change, and childhood learning experiences. And in typical creative fashion, I started making some connections....
An information deficit exists between what we’re taught about creativity and how our brains actually work, so people are using only a fraction of their creative potential.
But the good thing is that neuroscience has been able to give us data that we can use to understand ourselves and our experience of the world around us.
Not in a cookie cutter way, but in a way that, with careful, focused guidance, can break through barriers like nothing else.
The world needs creativity more than ever. Our jobs demand it more than ever.
Understanding the brain is a gateway to deeply creative thinking and world-changing solutions. Creativity can be enhanced, and crucially, replenished.....a game changer for those who are required to be creative ‘on tap’ for years at a time, including those in PR, communications, copywriting, design, and more.